Alpaca Association Members ONLY
Invitation to a
Southern Region Workshop
Marketing and Promoting your Alpaca Business
Saturday 23 July 2016
10am to 4pm
at Clarkeville Hall Heywards Road, Clarkeville
(off Tram Road 1km from Northern Motorway just over the Waimak Bridge)
Bring your own lunch
Tea and coffee will be provided
Cost: Free of charge to Southern Region members
$25 per person for members of other regions
About Robert Gane
Robert has presented seminars on both marketing and sales strategy as well as breeding data analysis to alpaca breeders throughout Australia and in Europe, Canada and USA. In 2011 Robert also presented on Embryo transfer at the 2011 International Conference on Camelid Genetics and Reproductive Biotechnologies held in Houston, Texas.
Robert and his husband Peter Kennedy established Canchones in 1998. Since its establishment, it has grown from four alpacas to over four hundred and is now run on a four hundred acre property. They have both been full time in their alpaca business for the past thirteen years.
What will this workshop cover?
- Marketing and Sales : Marketing and branding strategies and their integration with your breeding program. Practical sales approaches and ideas at show and on farm visits.
- Impacting your alpaca business using social media and the internet. Breeders are using the internet more and more to research and purchase alpacas. The presentation will cover some simple and practical ways breeders can enhance their profile, build the value of their alpacas and impact sales.
- Using information to impact your alpaca breeding: Canchones has been breeding alpacas for 18 years and key to its success has been its data recording and management. Robert will present details of the information they record and analysis used to impact the health, breeding and success of their alpaca business.